9-page playbook
Search that produces quotes, not just traffic
A Michigan company went from untracked organic activity to $124.6K in search-source revenue in 52 weeks, 131 quotes, and branded queries from position 37.4 to 3.4. The client is anonymized. The system is not.
- $124.6K search revenue
- 131 quotes
- 3x CTR
- 37.4 to 3.4
Unlock the PDF on the next page. We follow up by email and phone about applying the same sequence in the city you sell.
Unlock the playbook
Name, email, phone, and a yes to email plus a yes to calls or texts. Both permissions are required. Then the download page opens.
What is inside
This is the operating model, not a list of tips. You will see how measurement, pruning, service pages, local search, social distribution, and AIO sit on one foundation, and how that work was tied to quotes and repeat revenue.
The scorecard
Branded position, click-through rate, organic growth, quotes, 52-week revenue, and lifetime value from search-acquired customers.
Prune before you publish
How removing thin and overlapping pages improved quality faster than adding more content.
Services and local search
Why money pages sit on what you sell, and city pages exist only where you actually serve buyers.
Social, AIO, and one entity
How the site, local profiles, and social posts repeat the same services and markets so search and answer engines can name you.
Make search accountable to money
How connecting Search Console and analytics to CRM source data changed the question from traffic to quotes and repeat revenue.
The operating model
The seven-step sequence we reuse: measure, delete what hurts, prioritize money pages, localize real demand, distribute, build for answers, report downstream value.
This is for you if
- You sell a real service in Michigan cities and already have a site.
- Search is happening, but you cannot prove it creates quotes or customers.
- You show up for your name and lose the searches that pay.
- AI answers never mention you, or mention you wrong.
- You are tired of publishing more pages and calling that a strategy.
This is not for you if
- You want a secret trick that replaces useful pages.
- You need a 50-city doorway farm and a ranking guarantee.
- You are collecting PDFs and do not want a follow-up.
The numbers are from one anonymized engagement. Your market, your site, and your sales cycle will not match them line for line. The sequence will.
Take the scorecard. Then we talk about your city.
Unlock the playbook above. We will come back with the next step for the market you actually sell, not a generic Michigan outline.